Marcus Partners.
Location:
Boston
Services:
Visioning, Identity, Branding, Web Design, Signage, Collateral, Digital Strategy, Print and Digital Ad Campaign
Client:
Marcus Partners
We live, work and invest in an ever-evolving and vastly complex world. Deftly navigating this accelerating financial landscape requires a measured, insightful and prescient approach.
At the heart of our clients’ careful prognostication and institutional mindset is a deep desire to protect and create value for their investors and limited partners. We helped them embrace change around their legacy brand, fostered by a healthy balance of curiosity and collaboration.
Market intelligence
at your fingertips.
A measured, insightful approach puts Marcus Partners at the forefront of modern investing. Streamlined access to information and clear communication is intrinsic to their client interactions, and was incorporated across all platforms.
Entrepreneurial spirit, institutional approach.
As a private equity investment firm, it was imperative that the company’s concise and expert approach to business was reflected in their updated brand identity. Bold, sans serif typography and minimal color palette kept the visual language clear and consistent with the firm’s core attributes - offering expert, professional and approachable service and insights.
Harnessing change.
Marcus Partners embraces change, fostered by a healthy balance of curiosity and collaboration. Their natural openness and ability to adapt made the rebranding process exciting and productive, resulting in a completely new direction for them. Still experts in their field, but with a fresh feel that speaks to their culture of collaboration and shared success.
Tactical touchpoints.
Marcus Partners operates on a foundation of objective, intellectual rigor coupled with deep on-the-ground expertise and a measured, insightful approach. We have partnered with them for years to present their market trends and investment insights in compelling ways - from annual meeting decks to trend reports and ESG briefs. At each point, our collateral designs enable them to convey a sense of confidence and intelligence that feels like a natural extension of the firm itself.
