The Harlo
Location:
Boston
Services:
Brand Strategy, Collateral, Placemaking, Signage, Social & Digital Strategy
Client:
Skanska CDUS
Meet Harlo.
Fenway’s modern haven, with a keen sense of style. Marked by an inspired pairing of class and comfort, life at The Harlo is both fresh and familiar. Working with the development team, we brought modern and accessible luxury to Fenway with this 17-story, 212-unit residential development.
The Harlo offers a lifestyle focused on sharing the pleasures - and luxuries - of everyday life in Fenway.
move up,
stay grounded.
Bold yet approachable, The Harlo is designed to stand apart from the rest. Its engaging architecture and classically serene interiors reflect the confident, communal environment that you experience crossing the threshold into the Harlo.
Fresh, and familiar.
The Harlo is a true respite in the middle of Boston's bustling Fenway neighborhood. Beautiful, modern and refined - all present in a singular living experience. We were engaged to roll out the branding, develop collateral systems and the website, support placemaking efforts and create a social media strategy to support the launch.
Intentional Connections.
For any new development, particularly residential projects, it is critical to build an engaging and active social media strategy around it. The roles that social play in bringing a new project to market are myriad - brand ambassador, aspirational platform, event planner, community bulletin board. With that in mind, it is always important to keep the core goals of the social media campaign front and center.
First and foremost is the goal of telling The Harlo story and reinforcing the main brand tenants of community, artful living, tailored amenities and active city living in historic (and modern) Fenway.