Telling
your story.

Every project begins by asking who you are having a conversation with and how we can make a genuine connection with them. And secondly, what values about the history of this place, company or brand will connect most deeply with those who matter most to you? Once we answer these questions, we explore legacies, future dreams and everyday moments that tie an experience together.

+ CASE STUDY: Industrial Development Pursuit

22 Drydock

Boston RLFMP

The direction for this RFP was to be bold, editorial and iconoclastic. We pulled from sneaker culture, and the idea of the building as a product to be equitable, valued and used by many. We also leaned into the secret psychology of sneaker colors. “Between 70 percent and 90 percent of subconscious judgment on a product is made in a few seconds on color alone,” - New Balance executive, (NYT Monday Evening Briefing, May 24, 2021) The art direction for the project was fresh, colorful and youth-minded. Everyone, including the team’s law firm was photographed by a noted fashion photographer. The resulting RPF submittal was a breath of fresh air in Boston’s new development market.

+ CASE STUDY: Creative Workplace Branding & Identity

9000 Wilshire.

Los Angeles

  • In our initial brand and positioning exercises for 9000 Wilshire, it became clear that this was more than an office building - it was, in many ways, an art piece. Given its notable architecture and level of craftsmanship, it seemed right to elevate the work experience there as well. And that is where Work as Art found its place as the project tagline. Thoughtful and bold design, brighter amenity experiences and rich cultural influences all contribute to a workplace that redefines best-in-class.

+ CASE STUDY: Residential Amenities

The Break

Boston Fenway

In our initial meetings with the team for The Harlo, a modern luxury residential development in Boston’s Fenway neighborhood, we took a detour from an expected amenity space. “There is a secret surf spot in Boston. It’s about 20 minutes from the State House, without traffic, and nearly impossible to pick out. When the conditions are just right, though, it becomes a kind of urban nirvana. And that makes it a place the regulars will do almost anything to defend…” (Boston Magazine) A fresh spot to meet - The Break, a refined yet soulful surf bar, in the heart of Fenway.

+ CASE STUDY: Residential Branding & Identity

the aerie

88M, Washington, D.C.

  • The aerie story is about finding ways to live every day beautifully and meaningfully - together. Creating common ground - and a new standard for social living in this city and in this neighborhood. Reaching out, we find real ways to live every day as active citizens of NoMa and the city at large - knowing that we are all in this together.

Argo Hall

+ CASE STUDY: University Placemaking

UC San Diego

Like its namesake, Argo is about the journey, the quest we all face in life. For knowledge, repute, adventure, gain and love. This is not dissimilar from the phase of life that incoming undergraduate residents are facing. This building is a vessel, an ark of sorts, carrying residents through a crucial transition in their life.